For our latest project with Ford Philippines, we moved away from our usual outdoor locations and into a studio to launch the new Mach-E and Territory Hybrid. The goal was ambitious: create a high-end, seamless “Apple launch” aesthetic.
This presented a unique technical challenge, especially for lighting. Cars are notoriously difficult to light indoors due to their reflective surfaces. Drawing from past experiences, our team, led by Gaffer Jerome, meticulously crafted the lighting using a powerful combination of Aputure fixtures. The result was a clean, premium look that made the cars the true stars.
Our workflow was streamlined by a broadcast-mode VTR system from Hollyland, allowing the client, agency, talent, and crew to have a seamless viewing experience from anywhere in the studio.
This project was a masterclass in precision, collaboration, and technical execution. We’re incredibly proud of the teamwork displayed by our producers, production design team, and directing crew to pull off this vision.